Maruti Suzuki eVX SUV is here to destroy EV competition

Maruti Suzuki eVX SUV : India automotive powerhouse, is set to revolutionize the electric vehicle market with the eVX SUV, a bold step into the electrified future. Unveiled as a concept at Auto Expo 2023, this mid-size electric SUV promises to blend Maruti’s hallmark affordability with cutting-edge EV technology, targeting a 2025 launch.

Built on the HEARTECT-e skateboard platform, the eVX boasts a 550 km range, Level 2 ADAS, and a modern design that appeals to both urban commuters and adventure seekers. With Maruti’s unmatched service network and a competitive price point.

The eVX is poised to challenge rivals like Tata, Hyundai, and MG, redefining value in India’s EV landscape. As the nation embraces sustainable mobility, the eVX stands ready to lead, offering eco-conscious drivers a blend of practicality, style, and innovation.

Maruti Suzuki eVX SUV Specifications

The Maruti Suzuki eVX is engineered to deliver robust performance, leveraging a dedicated EV platform for efficiency and power. Its specs position it as a versatile contender in the mid-size SUV segment, catering to India’s diverse driving needs.

Expected to measure 4.3 meters long with a 2,700mm wheelbase, it ensures ample cabin space. The eVX’s electric architecture supports fast charging and advanced connectivity, aligning with modern EV expectations.

Maruti focus on localization keeps costs competitive while maintaining quality, making the eVX a practical choice for buyers seeking performance without compromise.

  • Battery and Range: The eVX features a 60kWh BYD blade battery, claiming a 550 km range per charge, ideal for long drives across India’s highways. A smaller 49kWh option may cater to budget-conscious buyers, offering around 400 km. This range alleviates concerns about sparse charging networks, ensuring reliability for urban commutes and rural adventures. The LFP battery’s durability enhances longevity, reducing replacement costs. Maruti’s charging infrastructure plan further supports seamless ownership, making the eVX a dependable choice for first-time EV buyers navigating India’s evolving EV ecosystem.
  • Powertrain Options: Available in 2WD (142-172 bhp, 189 Nm) and 4WD (181 bhp, 300 Nm) with the AllGrip-e system, the eVX offers flexibility. The 4WD variant ensures superior traction on slippery monsoon roads or hilly terrains, while 2WD optimizes efficiency for city driving. Its electric motors deliver instant torque, achieving 0-100 kmph in under 8 seconds, blending thrill with practicality. This versatility appeals to both performance enthusiasts and families needing a reliable daily driver, setting the eVX apart in a competitive segment.

Price and Variants

Maruti’s pricing strategy for the eVX balances premium features with affordability, leveraging its manufacturing prowess to undercut rivals. Expected to start at ₹20-25 lakh (ex-showroom), it targets middle-class buyers seeking value-packed EVs.

The eVX will likely offer three variants Delta, Zeta, and Alpha catering to diverse budgets and preferences, from essential features to fully loaded luxury.

  • Competitive Edge: The base Delta variant, priced around ₹20 lakh, includes a 49kWh battery, ADAS, and a 10.1-inch touchscreen, offering more than rivals like the Tata Curvv EV at similar costs. Higher trims add ventilated seats, a panoramic sunroof, and 4WD, justifying the ₹25 lakh cap. Maruti’s low maintenance costs, backed by 5,100+ service centers, ensure long-term savings, appealing to cost-conscious buyers. This pricing makes the eVX accessible to urban professionals and families, challenging pricier EVs like the MG ZS EV.
  • Trim Flexibility: The Zeta and Alpha trims enhance luxury with features like a 10-speaker audio system and connected car tech. Buyers can choose based on needs—Delta for essentials, Alpha for premium perks. This range ensures broad appeal, from first-time EV adopters to tech enthusiasts, while Maruti’s localization keeps prices stable despite global supply chain fluctuations, reinforcing its value proposition in India’s price-sensitive market.

Launch Date

The eVX launch is strategically timed to leverage India’s growing EV adoption, with Maruti aiming for a strong market entry.

Production starts in spring 2025 at the Gujarat plant, with a global debut at Bharat Mobility Expo in January 2025 and an Indian launch by April, ensuring alignment with expanding charging infrastructure.

  • Market Readiness: The April 2025 launch capitalizes on India’s 30,000+ charging stations, easing range concerns. Maruti’s plan to add 25,000 chargers via dealerships boosts accessibility, especially in smaller cities. Unofficial bookings at ₹25,000 are underway, creating buzz. The eVX’s debut at a high-profile expo ensures visibility, appealing to early adopters and families. Its timing positions it against rivals like the Hyundai Creta EV, aiming to capture a 10% share of India’s EV market within a year.
  • Global Strategy: Post-India, the eVX targets Europe and Japan, with 50% of production for exports. Its Milan unveiling in November 2024 highlights global ambitions. By prioritizing India, Maruti ensures local relevance with features tuned for chaotic roads, like ADAS and high ground clearance, while export plans leverage India’s manufacturing edge, offering a competitive edge in markets where compact EVs are gaining traction.

Design and Aesthetics

The eVX’s design merges futuristic appeal with SUV ruggedness, reflecting Maruti’s evolution into premium EVs.

Its 4.3-meter frame, upright nose, and sleek lines create a bold yet practical look, ideal for India’s varied landscapes. The HEARTECT-e platform’s short overhangs maximize cabin space, blending style with functionality.

  • Exterior Flair: Featuring Y-shaped LED DRLs, connected taillights, and 19-inch alloy wheels, the eVX exudes modernity. Flush door handles and a blanked-off grille enhance aerodynamics, boosting efficiency. Chunky cladding and 180mm ground clearance signal off-road readiness, appealing to urban buyers and adventure seekers. Its boxy stance ensures a commanding presence, rivaling the Hyundai Creta EV’s sleekness while offering a distinctly Maruti identity that balances tradition with forward-thinking design.
  • Interior Sophistication: Inside, a dual-tone cabin with a floating dual-screen setup (10.1-inch infotainment and driver display) creates a premium vibe. Gloss-black accents, a two-spoke steering wheel, and leatherette upholstery elevate the experience. Physical AC controls and large door pockets add practicality, catering to families needing space and tech-savvy drivers wanting connectivity, making the eVX a versatile daily companion.

Color Options

The eVX’s vibrant color palette enhances its appeal, offering choices that reflect individuality and premium styling. Maruti ensures options suit both Indian and global tastes, amplifying the SUV’s market presence.

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  • Diverse Shades: Available in 10 colors, including Arctic White, Nexa Blue, Opulent Red, and dual-tone Splendid Silver with a black roof, the eVX caters to varied preferences. Vibrant monotones shine in urban settings, while dual-tones add a premium edge for top variants. These hues highlight the SUV’s sleek lines, appealing to buyers who view their vehicle as an extension of personality, from understated elegance to bold flair.
  • Global Customization: For exports, Maruti may offer muted greys for Europe or earthy tones for Japan, ensuring regional relevance. In India, metallic shades dominate, aligning with demand for eye-catching aesthetics. The black roof option on dual-tones enhances the eVX’s sporty vibe, attracting younger buyers and families alike, while ensuring it stands out in crowded markets or scenic rural drives.

Brand Legacy and Vision

Maruti Suzuki’s 40-year dominance in India, with over 50% market share, underpins the eVX’s credibility.

From the Maruti 800 to the Brezza, its focus on affordability and reliability shapes this EV’s promise, marking a pivotal shift toward electrification.

  • Trusted Heritage: Maruti’s legacy of accessible mobility, with models like the Swift, ensures the eVX resonates with loyalists. Its ₹10,000 crore EV investment reflects a commitment to sustainability, aiming for six EVs by 2030. The eVX blends this trust with modern tech, appealing to middle-class families and first-time EV buyers wary of reliability, leveraging Maruti’s 5,100+ service centers to ease adoption in India’s nascent EV market.
  • Global Ambitions: Partnering with Suzuki and Toyota, Maruti eyes global EV leadership. The eVX, produced in Gujarat, targets 100 countries, positioning India as an EV export hub. Its HEARTECT-e platform, co-developed with Toyota, ensures scalability, offering Indian buyers a world-class product while showcasing Maruti’s vision to blend local expertise with international standards, challenging global brands like Hyundai and MG.

Mileage and Efficiency

The eVX’s efficiency aligns with Maruti’s mileage legacy, delivering a class-leading range and smart energy management for cost-conscious EV buyers.

Its LFP battery and regenerative braking optimize performance across India’s diverse conditions.

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  • Long-Range Prowess: The 550 km range (60kWh battery) minimizes charging stops, ideal for intercity trips or rural drives. The 49kWh variant’s 400 km suits urban commuters, with regenerative braking boosting efficiency in traffic. This range rivals the MG ZS EV’s 461 km, offering better value. Maruti’s focus on lightweight design via HEARTECT-e enhances energy use, ensuring low running costs (₹2-3/km vs. ₹10/km for petrol), appealing to budget-conscious buyers seeking eco-friendly savings.
  • Charging Convenience: Supporting 100 kW DC fast charging, the eVX hits 80% from 20% in 30 minutes, minimizing downtime. Maruti’s planned 25,000 chargers ensure accessibility, even in tier-2 cities. Vehicle-to-Load (V2L) functionality powers external devices, adding practicality for campers or professionals, making the eVX a versatile choice for India’s evolving infrastructure and lifestyle needs.

Comfort and Interior

The eVX’s cabin prioritizes space and luxury, leveraging its EV platform for a flat floor and premium features. Designed for families and long drives, it offers a refined experience rivaling pricier EVs.

  • Roomy Design: With a 2,700mm wheelbase, the eVX provides generous legroom in its five-seat layout, ideal for group outings. A panoramic sunroof and flat floor enhance openness, perfect for India’s scenic drives. Ventilated seats and automatic climate control tackle varied climates, ensuring comfort in humid coasts or chilly hills. This spaciousness rivals the Hyundai Creta EV, making the eVX a family-friendly choice with premium touches at a mid-range price.
  • Tech-Driven Cabin: A dual-screen setup, wireless charging, and connected car tech create a modern vibe. Leatherette upholstery and gloss-black trim add sophistication, while storage solutions like a floating console cater to practicality. These features appeal to tech enthusiasts and parents needing space for kids’ gear, positioning the eVX as a versatile daily driver that balances luxury with Maruti’s functional ethos.

New and Latest Features

The eVX introduces Maruti’s most advanced tech, blending safety, connectivity, and convenience to redefine expectations in the EV segment. Its features cater to modern drivers seeking innovation.

  • Dual-Screen Interface: A 10.1-inch infotainment screen with wireless Apple CarPlay/Android Auto pairs with a digital driver’s display, offering seamless navigation and entertainment. OTA updates keep software fresh, while voice commands simplify tasks. This setup rivals pricier EVs, appealing to urban buyers who prioritize connectivity for commutes or road trips, ensuring the eVX stays relevant in India’s tech-driven market.
  • Level 2 ADAS: Maruti’s first ADAS suite includes adaptive cruise control, lane-keep assist, and emergency braking, tuned for India’s chaotic roads. These features reduce fatigue on highways and enhance safety in traffic, appealing to families and professionals. Unlike the Tata Curvv EV, which lacks ADAS, the eVX offers premium safety at a lower price, boosting its appeal for cautious buyers.
  • V2L Functionality: The eVX powers external devices like laptops or camping gear, ideal for adventurers exploring India’s outdoors. This feature adds lifestyle versatility, setting it apart from rivals like the MG ZS EV, which lacks V2L. It appeals to buyers seeking an EV that doubles as a power source, enhancing practicality for work or leisure.
  • 360-Degree Camera: A surround-view camera aids parking and navigation in tight urban spaces, reducing blind spots. This feature boosts confidence in crowded markets or narrow lanes, appealing to new drivers and families. Combined with six airbags and ESC, it ensures comprehensive safety, making the eVX a secure choice in a segment where visibility matters.

Competitors

The eVX enters a dynamic segment, facing stiff competition but leveraging Maruti’s brand strength to stand out. Its blend of range, tech, and price challenges established players.

  • Tata Curvv EV: Priced at ₹17.49-21.99 lakh, the Curvv offers a 400-500 km range but no ADAS or 4WD. The eVX’s 550 km range, safety suite, and Maruti’s service network give it an edge for buyers prioritizing reliability and versatility, especially families needing extra range and safety on long drives or unpredictable roads.
  • Hyundai Creta Electric: Expected at ₹20-25 lakh, the Creta EV may offer a 450 km range and premium interiors. The eVX counters with a longer range, 4WD, and lower base price, appealing to value-driven buyers who need a rugged, spacious SUV for city and highway use, backed by Maruti’s maintenance edge.
  • MG ZS EV: Starting at ₹18.98 lakh, the ZS EV’s 461 km range falls short of the eVX’s 550 km. Lacking 4WD and V2L, it’s less versatile. The eVX’s ADAS and Maruti’s service reach make it a stronger pick for buyers seeking safety and support, especially in smaller towns.

Price Variation Across Markets

Pricing for the eVX varies due to regional taxes and global duties, impacting its affordability across markets.

Maruti localization ensures competitive base prices, but external factors influence final costs.

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  • Indian Incentives: States like Maharashtra and Karnataka offer EV subsidies, potentially dropping prices below ₹20 lakh, boosting adoption. Higher taxes in other regions may push costs to ₹23 lakh, affecting sales. Maruti’s Gujarat production minimizes import costs, keeping the eVX affordable for middle-class buyers, unlike imported EVs facing steep duties, ensuring broad accessibility.
  • Global Markets: In Europe, duties could raise prices above ₹30 lakh, positioning the eVX as a premium compact SUV. Japan may see prices around ₹28 lakh, reflecting Maruti’s competitive manufacturing edge. These variations target diverse buyers, from budget-conscious Indian families to global EV enthusiasts seeking reliable, feature-rich options.

Upcoming Models

Maruti’s EV roadmap builds on the eVX, aiming to diversify its electric portfolio and capture varied market segments by 2030.

  • Futuro-e SUV: Slated for 2026, this compact SUV targets urban buyers with a 400 km range and ₹15-20 lakh price. Sharing the HEARTECT-e platform, it offers a sportier design, complementing the eVX’s family focus. Its smaller size suits city parking, appealing to young professionals seeking efficiency and style, strengthening Maruti’s urban EV presence.
  • WagonR Electric: Expected by 2026, this ₹8-10 lakh hatchback delivers a 200 km range for budget commuters. Unlike the eVX’s premium positioning, it targets cost-conscious city drivers, leveraging Maruti’s mass-market expertise to drive EV adoption in tier-2 cities, where affordability drives demand.

Key Factors for Buying

The eVX blend of value, tech, and reliability makes it a compelling choice, addressing key buyer priorities in India’s EV market.

  • Unmatched Range: The 550 km range outperforms rivals like the MG ZS EV, reducing charging needs for long trips. This practicality suits intercity travelers and families, easing concerns about India’s charging gaps, making the eVX a worry-free option for buyers prioritizing freedom and efficiency.
  • Service Network: Maruti’s 5,100+ centers ensure unmatched after-sales support, critical for EV newbies. Unlike MG’s limited reach, the eVX offers accessible maintenance, lowering ownership stress. This reliability appeals to rural and urban buyers, reinforcing trust in Maruti’s proven track record.
  • Safety Leadership: With Level 2 ADAS, six airbags, and a 360-degree camera, the eVX prioritizes safety. Tuned for India’s erratic roads, these features rival pricier EVs, attracting cautious families and professionals needing confidence in traffic or on highways, setting a new segment standard.
  • Cost Efficiency: Starting at ₹20 lakh with low running costs (₹2-3/km), the eVX undercuts competitors while offering premium tech. Subsidies in key states enhance affordability, appealing to middle-class buyers seeking long-term savings over petrol SUVs, making it a smart financial choice.

Off-Road Capability

The eVX embraces Maruti’s rugged ethos, offering surprising off-road prowess for an EV, appealing to adventure seekers beyond urban limits.

  • AllGrip-e System: The 4WD variant’s dual motors deliver 300 Nm torque, ensuring grip on muddy or rocky paths. Trail Mode optimizes torque for rough terrain, ideal for India’s monsoon-soaked trails or hilly escapes. This capability rivals the Mahindra Thar’s off-road appeal, attracting buyers wanting an EV for weekend adventures.
  • High Clearance: With 180mm ground clearance, the eVX tackles potholes and uneven roads effortlessly. Its robust suspension balances off-road durability with city comfort, appealing to buyers needing versatility for rural drives or camping trips, making it a unique EV in a commuter-heavy segment.

Technology and Connectivity

The eVX’s tech suite enhances driving, prioritizing connectivity and ease for modern users across varied scenarios.

  • Connected Ecosystem: With OTA updates, a smartphone app tracks battery status and chargers, easing EV ownership. Wireless Apple CarPlay/Android Auto ensures seamless navigation, appealing to urban commuters needing real-time traffic updates or road-trippers planning routes, keeping the eVX future-proof.
  • Driver Aids: A head-up display and customizable digital cluster reduce distraction, showing speed and navigation clearly. These features boost safety on busy roads, catering to professionals and families who value focus, ensuring the eVX aligns with India’s tech-driven driving culture.

Sustainability Focus

The eVX reflects Maruti’s green commitment, prioritizing eco-friendly design to support India’s sustainability goals while appealing to conscious buyers.

  • Zero Emissions: With no tailpipe emissions, the eVX cuts urban pollution, aligning with India’s 2070 net-zero target. Its efficient battery lowers energy costs, saving ₹50,000 yearly over petrol SUVs, appealing to eco-conscious buyers seeking financial and environmental benefits in cities or suburbs.
  • Sustainable Materials: Using recycled plastics and vegan leather, the eVX reduces its carbon footprint. Localized production cuts emissions from imports, resonating with buyers valuing ethical manufacturing, positioning the eVX as a responsible choice in a market prioritizing sustainability.

Market Impact

The eVX is set to reshape India’s EV landscape, leveraging Maruti’s dominance to drive adoption and competition.

  • Mass Adoption: Priced at ₹20 lakh with a 550 km range, the eVX could triple Maruti’s EV sales to 5,000 units monthly by 2026. Its charging network plan addresses infrastructure gaps, encouraging petrol SUV owners to switch, supporting India’s 30% EV target by 2030.
  • Rival Pressure: Challenging Tata and Hyundai, the eVX’s ADAS and range may force price cuts or upgrades. Its success could boost Maruti’s EV share to 15%, fostering innovation and affordability in a segment growing 40% annually, reshaping market dynamics.

Collaboration with Toyota

Maruti’s Toyota partnership enhances the eVX’s reach, leveraging shared tech for mutual growth in the EV space.

  • Shared Platform: The eVX’s 40PL platform spawns a Toyota Urban SUV by late 2025, sharing batteries and motors for cost efficiency. The Toyota variant may feature premium styling, while the eVX targets value, together capturing diverse buyers in India and Europe, boosting production scale.
  • Synergistic Growth: Maruti’s manufacturing expertise and Toyota’s EV tech ensure competitive pricing. This collaboration follows successes like the Grand Vitara, strengthening both brands’ EV portfolios, appealing to buyers seeking reliability and innovation across budget and premium segments.

Conclusion of Maruti Suzuki eVX SUV

The Maruti Suzuki eVX, launching in April 2025, is poised to redefine India’s EV market with its 550 km range, Level 2 ADAS, and ₹20-25 lakh price.

Offering 4WD, V2L, and a premium dual-screen cabin, it blends affordability with innovation, catering to families and adventurers.

Maruti 5,100+ service centers and sustainability focus ensure trust and eco-conscious appeal. Outshining rivals like Tata Curvv EV and MG ZS EV with superior range and safety, the eVX promises to drive EV adoption, cementing Maruti’s leadership in a greener, tech-driven future.

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